Bynder DAM System Review

Bynder is a digital asset management system that has been reviewed positively by many users. According to G2, Bynder is easy to use for people inexperienced with a DAM system and is easy to train users on. As a company, they have found that Bynder is more than just a library of assets, but also a powerful tool for brand guidelines and delivery of assets to third parties.

According to Gartner Peer Insights, Bynder provides the ultimate solution for data and document management. It is one of the best document and asset management solutions and it is especially designed for creative businesses companies.

According to TrustRadius, Bynder’s digital asset management platform enables teams to collaborate in the cloud, get content to market faster, and maximize the impact of marketing assets. The quick drop-and-send feature of Bynder is a simple, but powerful feature of Bynder. Once inside the portal it’s very easy for users to manage images, mockups, designs and other digital assets.

Bynder pros and cons

Bynder DAM system is a digital asset management platform that offers marketers a smart way to find and share creative files such as graphics, videos, and documents. It enables teams to collaborate in the cloud, get content to market faster, and maximize the impact of marketing assets⁵.

According to TrustRadius, Bynder DAM allows for the management of assets, including versions, archiving, and expiration. It helps clients ensure brand standards are enforced with minimal need for approvals and additional interactions¹.

On G2, Bynder is easy to use for people inexperienced with a DAM system and is easy to train users on. As a company, they have found that Bynder is more than just a library of assets but also a powerful tool for brand guidelines and delivery of assets to third parties⁴.

Bynder’s digital asset management software helps clients find digital assets 49% faster on average. Access and usage permissions provide peace of mind that users only see assets relevant to them, eliminating the risk of unapproved content being published³.


(1) Bynder Reviews & Ratings 2023. https://www.trustradius.com/products/bynder-brand-portal/reviews
(2) Pros and Cons of WebDAM, by Bynder 2021 – TrustRadius. https://www.trustradius.com/products/bynder-webdam/reviews?qs=pros-and-cons
(3) Bynder Reviews 2023: Details, Pricing, & Features | G2. https://www.g2.com/products/bynder/reviews
(4) Digital Asset Management | Products – Bynder. https://www.bynder.com/en/products/digital-asset-management/
(5) Bynder Reviews – Pros & Cons, Ratings & more | GetApp. https://www.getapp.com/marketing-software/a/bynder/reviews/
(6) Bynder Reviews, Ratings & Features 2023 | Gartner Peer Insights. https://www.gartner.com/reviews/market/digital-asset-management/vendor/bynder/product/bynder

How much does Bynder cost?

Bynder’s pricing starts at $450.00, according to our research. The cost of the product depends on your business’s number of users, and storage and modules you need¹.

You can also get a free trial of Bynder to see if it’s right for you³.


(1) Bynder Reviews, Pricing, Key Info, and FAQs – The SMB Guide. https://www.thesmbguide.com/bynder-reviews
(2) Bynder Pricing, Packages & Plans 2023 | G2. https://www.g2.com/products/bynder/pricing
(3) Bynder Digital Asset Management Pricing. https://www.bynder.com/en/pricing/
(4) Bynder Pricing, Alternatives & More 2023 – Capterra. https://www.capterra.com/p/122257/Bynder/

What are some features of Bynder?

Bynder is a digital asset management software that comes with powerful collaboration features for faster product development. The software offers a centralized data storage platform and user-friendly interface that eliminates cluttering of files/folders and makes it easy to use¹.

Some of the features of Bynder include:

  • Analytics
  • Login & Authentication
  • Digital Asset Management features
  • Upload & Organize
  • Drag & drop files into the portal
  • Handles every common file format/type
  • Automatically extracts metadata
  • Finds & cleans up duplicate files
  • Customized taxonomy
  • Approve & audit submitted files
  • Find & Share²

You can find more information about Bynder’s features on their website²³.

(1) Bynder Pricing, Reviews and Features (April 2023) – SaaSworthy. https://www.saasworthy.com/product/bynder
(2) Features Index | Bynder. https://www.bynder.com/en/features-index/
(3) Bynder feature overview. https://www.bynder.com/en/feature-overview/
(4) Products at the heart of your brand operations – Bynder. https://www.bynder.com/en/products/

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